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Anthony Gucciardi
Does the term ‘all natural’ really mean anything when it comes to food
labeling? Increasingly, the evidence says absolutely not.
A new lawsuit launched from New York highlights the real lack of meaning behind the ‘all natural’ marketing stunt, stating that Frito-Lay’s popular ‘all natural’ snack foods like Tostitos and SunChips are actually made with genetically modified ingredients.
Chris Sakes leads the suit against the mega snack corporation, filing a class-action lawsuit that sheds light on the ‘all natural’ labeling scam.
A new lawsuit launched from New York highlights the real lack of meaning behind the ‘all natural’ marketing stunt, stating that Frito-Lay’s popular ‘all natural’ snack foods like Tostitos and SunChips are actually made with genetically modified ingredients.
Chris Sakes leads the suit against the mega snack corporation, filing a class-action lawsuit that sheds light on the ‘all natural’ labeling scam.
The lawsuit reported that independent testing actually confirmed the presence of corn and vegetables oils as well as GMOs within the popular snack brands.
Genetically Modified Ingredients -- Far From Natural
Of course genetically modified ingredients are quite far from natural. The suit states:
Genetically modified organisms are created artificially in a laboratory by swapping genetic material across species to exhibit traits not naturally theirs. Since a reasonable consumer assumes that seeds created in such a way are not ‘all natural,’ advertising Tostitos and SunChips as natural is deceptive and likely to mislead a reasonable consumer.
It is interesting to note that
Frito-Lay is a unit of PepsiCo Inc., a company that was recently hit
with a similarly-large lawsuit. After reportedly finding a mouse in a
Mountain Dew can in 2009, Ronald Ball from Illinois launched a lawsuit
against the soft drink giant. In response, Pepsi Co. stated that the
drink is so acidic the mouse would have disintegrated before he opened it.
Explore More:
- New Lawsuit Filed Over GMO Alfalfa
- India Slams Monsanto with Unprecedented ‘Biopiracy’ Charges
- Report Finds ‘Natural’ Cereal Products Loaded with GMOs, Pesticides
- FDA Targets ‘Unproven’ New Supplements While Allowing Harmful GMOs
- Wendy’s Natural Cut Fries Are Far From Natural
- Lawsuit Launched to End Mislabeling of “Organic” Personal Care Products