 From: The National Interest
From: The National Interest 
It is extraordinary that the makers of the Iraq War in the George W.  Bush administration got so many people to go along with such an  ill-conceived project of such a small number of zealous proponents (a  “cabal,” in Lawrence Wilkerson's phrase). Being able to exploit the  national anguish and anger over 9/11 was a critical ingredient, of  course. But the success of the war-selling campaign was testimony to what a determined use of the opinion-molding capabilities of the  government of the day, including the bully pulpit of the presidency, can  accomplish. The dragging of even many Democrats and liberals into going  along with the project was less a matter of instilling any specific  mistaken belief than of instilling a mood and momentum. It was a matter  of sending a war train hurtling down the track and daring anyone to get  in the way.
The manufactured issue of an “alliance” between Saddam Hussein’s 
regime and al-Qaeda demonstrated the manipulative potential involved. 
Unlike the sales campaign's companion issue of weapons of mass 
destruction, there was no logical or historical basis for believing that
 such an alliance existed. The postulation of such an alliance also 
contradicted judgments of the U.S. intelligence community and other 
experts inside and outside government. Getting many members of the 
public to believe that such an alliance nonetheless existed was partly a
 matter of touting phony evidence such as a nonexistent meeting in 
Prague and of making highly tendentious interpretations of other 
reporting. But promoting this belief was at least as much a matter of 
rhetorical themes as of manipulated evidence. The belief was cultivated 
by repeatedly uttering “Iraq,” “9/11” and “war on terror” in the same 
breath. The cultivation was so successful that by the peak of the 
war-promoters’ sales campaign in late 2002 a majority of Americans 
believed that Saddam Hussein not only was allied with al-Qaeda but also 
had been directly involved in the 9/11 attack.
Now there is evidence of how long-lasting such assiduously promoted 
falsehoods can be. Majorities may no longer believe in such untruths, 
but large minorities still do. In a new poll directed by Shibley Telhami
 of the University of Maryland, 38 percent of Americans polled said that
 the United States had “found clear evidence in Iraq that Saddam Hussein
 was working closely with the al-Qaeda terrorist organization.” In a 
somewhat differently formulated question, 15 percent said that “Iraq was
 directly involved in carrying out the September 11th attacks” and 
another 31 percent—for a total of 46 percent—believed that Iraq was not 
involved in 9/11 but had given “substantial support” to al-Qaeda. 
Perhaps in an age when major presidential candidates doubt that natural 
life on earth has evolved or that human activities affect the climate, 
we should not be surprised at such officially instigated ignorance. But 
with nearly a decade having passed, with all that has been brought to 
light about the war-makers' sales campaign, and with all the costs and 
agonies of the Iraq War itself (and even allowing for some 
dissonance-reduction along those who supported the war and want to 
believe they did so for a good reason), these poll results are still 
remarkable.
A couple of implications follow about the present. One is that when 
an administration sets out to manipulate truth and falsehood as 
shamelessly as the promoters of the Iraq War did, the damage is not 
limited only to adoption of whatever policies the manipulators are 
promoting. The substantial lingering misconceptions among the public 
make for broader damage. The persistent mistaken beliefs among more than
 a third of Americans about Iraq and al-Qaeda greatly inhibit public 
understanding about terrorism, about the Middle East, and about how 
their own government has operated.
The second implication is that the government of the day, if applying
 enough single-minded determination, has tremendous power to sway the 
populace and generate support for new initiatives. This power could be 
used for good and not only for ill. Just imagine, for example, if the 
kind of concerted sales campaign that made it possible to do something 
as extraordinary as launching a major offensive war were to be applied 
to an all-out U.S. effort to resolve the conflict between Israel and the
 Palestinians. Such an effort still would run up against resistance from
 a strong lobby, but unlike with the Iraq War, selling the effort would 
not require manufacturing any issues or manipulating any falsehoods. 
Lack of resolution of the conflict really does hurt U.S. interests, and 
one could explain that while sticking totally to the truth.
