Source: Vigilant Citizen
The overnight viral sensation KONY 2012 brought worldwide
awareness to the African war criminal Joseph Kony. Beneath this
commendable cause, lies however an elaborate agenda that is presented in
the video in a very manipulative way. We’ll look at the agenda behind
KONY 2012 and how it uses reverse psychology to not only justify a
military operation in Africa, but to actually have people demand it.
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KONY 2012 is less of a documentary than it is a highly efficient
infomercial that is tailor-made for the Facebook generation, using
state-of-the-art marketing techniques to make its point. Young people
like “underground movements” and want to feel like they are changing the
world. KONY 2012 taps into these needs to bring about something that is
not “hip” or “underground” at all: A military operation in Uganda. Not
only that, it urges the participants of the movement to order stuff, to
wear bracelets that are associated with an online profile and to record
their actions in social media. This makes KONY 2012 the first
artificially created movement that is fully track-able, monitor-able and
quantifiable by those who engendered it. In other words, what appears
to be a movement “from the people” is actually a new way for the elite
to advance its agenda.
A Propaganda Experiment
The video begins with an interesting statement: “The next 27 minutes
are an experiment. But in order for it to work, you have to pay
attention”. It is an experiment as it tests a new, groundbreaking way to
get an agenda accepted by the Facebook generation. In the past, when
the government needed to justify the invasion of a country, the
President would sit in front of the camera and tell the public why war
should be declared in this area of the world. In the case of KONY, the
military agenda is disguised as grassroots activism, where the US army
entering Uganda would be perceived as a “victory of the people”,
effectively reversing the communications model.
